Platinum and gold records are a big deal in the music biz, but what about one made entirely of ice? It had been three years since Swedish indie rockers Shout Out Louds released their last album, and they wanted something special to introduce “Blue Ice,” the first single off their upcoming Optica, to the world. In collaboration with the creative folks at ad agency TBWA Stockholm, they came up with a way to transform the physicality of vinyl into something more ephemeral.
The sound quality was a lot better than I was expecting it to be, although you’ll notice it degrades quite a bit by the end. Also, is it actually safe in any way to melt something on a turntable?
Anyway, still fuckin’ neat.
(Source: http://www.youtube.com/)