I just finished the book The Prodigal Tongue by Mark Abley a few days ago. It was a pretty enjoyable look at the influence of other languages on English and the influence of English on other languages. Here’s a review by The Telegraph if you’re interested.
The Madidi titi, a species of South American monkey, was mentioned in the book. From Wikipedia:
Rather than choosing a name themselves, [British biologist Robert] Wallace, his team, and WCS auctioned off the naming rights to raise funds for FUNDESNAP (Fundación para el Desarrollo del Sistema Nacional de Áreas Protegidas), the nonprofit organization that maintains Madidi National Park. The online casino GoldenPalace.com, one of over a dozen bidders, paid US$650,000 to have the species named after them.