One of the most brilliant trailers ever made. “Lucky Star”, directed by Michael Mann, starring Benicio del Toro.
You may be wondering: Why haven’t I heard of this movie? Well that’s because the movie never existed. And it never was intended to exist. The whole thing is, in fact, a very clever ad for Mercedes. This sort of “viral marketing” is pretty common nowadays but in 2002 it was unheard of.
Enjoy.
(Source: http://www.youtube.com/)