Olympics 2012: branding “police” to protect sponsors’ exclusive rights
The Guardian:
Fans in the crowd won’t be allowed to upload snippets of the day’s action to YouTube – or even, potentially, to post their snaps from inside the Olympic Village on Facebook. And a crack team of branding “police”, the Games organisers Locog have acknowledged, will be checking every bathroom in every Olympic venue – with the power to remove or tape over manufacturers’ logos even on soap dispensers, wash basins and toilets.
My response: