Tippie College of Business uses social media in application process
Brittany Trevick for The Daily Iowan:
The University of Iowa Tippie College of Business has garnered plenty of attention recently for a new web-based initiative, but leaders in other UI programs say the idea isn’t likely to catch on.
College officials recently announced that the most creative answer to the question “ What makes you an exceptional Tippie full-time M.B.A. candidate and future M.B.A. hiring?” submitted in 140 characters on Twitter will win a full-time financial award in the amount of $37,000.
…
“The essay’s been around for ages,” said Jodi Schafer, the director of full-time M.B.A. admissions and financial aid. “We wanted to do something unique and different.”
Stop that.