Pony Up Haters: How 4chan Gave Birth to the Bronies
Una LaMarche, writing for Beta Beat:
Brony, short for “bro pony,” refers to an unusual audience demographic of My Little Pony: Friendship Is Magic, a cartoon that began airing on the new cable network the Hub in October of last year. The show, based on the seminal 1980s toy franchise, was created for Hasbro by Lauren Faust, a former writer and director on The Powerpuff Girls. While it is marketed to children, it has quickly amassed a legion of fanboys between the ages of 18 and 35 who obsess over characters with names like Twilight Sparkle, Rainbow Dash, Applejack and Pinkie Pie. Predictably, this has led to some confusion.
First off, yes this is real. Secondly, LaMarche should be commended for writing such a well researched, serious article about 4chan and internet culture. More like this.