The Guardian in 1999:
July 1982. Israel invades Lebanon, Britain declares an end to hostilities in the Falklands, and, at a mill in Adria, a town near Venice, a small band of dedicated flour experts talk dough. One of their number, Arnaldo Cavallari, a miller in his late forties, is especially excited. For years, Rome could only look on, horrified, as large-scale baguette imports from France threatened to monopolise the lucrative sandwich market in Italy. It was time to hit back with an equally commercially viable product. After weeks spent testing new dough mixes and bake-times, refining and adapting existing regional loaves and using his own mineral- and gluten-rich flour, Cavallari came up with Italy’s very own dedicated snack bread. He called it Ciabatta Polesano. It was hailed as the bread that saved Italy, and rocked the sandwich world.
Really cool piece, lots of great history. I found it through a citation on the Wikipedia article for ciabatta.