Modern Mechanix: “SEX in Advertising”
Modern Mechanix is usually good for a lark. This week’s recommendation comes from the march 1964 issue of Sexology.
On the plus side, it makes me feel good that this was being acknowledged and discussed as early as the 1960s.
However:
“Today,” said Justice J. Erwin Shapiro in what may be a historic censorship case, “skirts are shorter and the outlined erogenous areas of women are taken matter-of-factly. The under-garment model has dropped the mask from her eyes and looks at you slyly as she displays the advantages of any-brand’s lira and girdle in advertisements published in ladies’ magazines and our most respected newspapers and in telecasts coming into the home… .”
(emph. added) WHY IS THIS SO CREEPY