Microsoft readies NUads: They watch you watching them
Declan McCullagh, CNET:
“The innovation that we’re seeing is absolutely incredible,” [Lyn] Watts said. Kinect, he said, can allow advertisers to “go after that holy grail” — the living room.
Kinect’s unique capabilities to record and compile detailed biometric data raise some novel privacy issues. Kinect’s microphone array can record audio within earshot and transmit it to advertisers. It performs face recognition and can transmit video.
“How many people are in the living room? Are they taking any action based on the advertising they just saw?” Watts said. “Can we watch the customers’ reaction, and if we can, do we have the capability of showing a different ad, or the same ad, depending on what the reaction was?”
No no no no no no no no no no no no no please under no circumstances should you ever do anything like this